SSP/ASTM Joint Workshop

 

Transforming Product Design through User Experience—Join the Revolution

 

Wednesday, October 26  •  8:30 a.m.–12:15 p.m.
Capitol Ballroom

Speakers:

Mark Capper, President Kompas Strategy
Creating Meaningful User Experiences with Design-Thinking Approac

Rafael Lopes, Product Developer and Experience Strategist
User Experience Applications for Service Design

Judy Chung, User Insights The Clorox Company
Leveraging Pain Points for Product Design to Transform User Experience

Jandie Lane, Former P&G Innovation and Insights Executive, now Principal Jandie Lane Brand Strategies
Driving Product and Brand Innovation through Storytelling and Empathy

Sponsor organization: ASTM-E18 Sensory Evaluation.
 
 


Description:

This workshop links to the SSP conference focus to “Unlock Potential and Create the Future of Sensory Science” by introducing an approach to guide product development that may be new to many of our sensory professionals - User Experience Design. Exploring user experience through the design-thinking process expands the sensory professional’s ability to influence business decisions, offer deeper consumer insights, and create transformational product solutions.

Workshop participants will explore the power of User Experience Design through experiential and interactive exercises following the design-thinking process—

  1. Identifying market category Opportunity through Cultural Scanning
  2. Empathizing with and understanding the Counterculture
  3. Defining Cultural Myth to align with a brand
  4. Ideating how to bring Cultural Myth to life

Speakers will demonstrate, through case studies of successful products and services, what is possible when user experience design is incorporated into the development process. 

This SSP Conference workshop is organized by ASTM-E18 in cooperation with the ASTM-E18 Meeting, which takes place October 2425. 


Workshop Schedule:

​8:30–8:45 a.m. ​Welcome and Introductions
What Does UXD have to do with Sensory Research?
Darla Hall, Research Vibe and Workshop Chair
 
8:45–9:15 a.m. Creating Meaningful User Experiences with Design-Thinking Approach
Mark Capper, President of Kompas Strategy
 
9:15–9:45 a.m. User Experience Applications for Service Design
Rafael Lopes, Product Developer and Experience Strategist
 
9:45–10:05 a.m. ​Design-Thinking Interactive Exercise Opportunity/Cultural Scanning
 
10:05–10:25 a.m. ​Break
 
10:25–10:55 a.m. Leveraging Pain Points for Product Design and Transforming User Experience
Judy Chung, User Insights The Clorox Company
 
10:55–11:15 a.m. Design-Thinking Interactive Exercise — Empathize and Define
Why do research? Who are we talking to?
 
11:15–11:45 a.m. Driving Product and Brand Innovation through Storytelling and Empathy
Jandie Lane, Former P&G Innovation and Insights Executive and Principal Jandie Lane Brand Strategies
 
11:45 a.m.–12:05 p.m. Design-Thinking Interactive Exercise Ideate
Bringing Brand or Product Myth to Life
 
12:05–12:15 p.m. Q&A and Wrap up for Design-Thinking Exercise