SSP–Sensometrics Joint Workshop


Discrimination Testing in Practice

Wednesday, October 26  •  2:45–4:15 p.m.
Capitol Ballroom

Chair: Carla Kuesten, Amway Corporation

Speakers: Jennifer Kamerud, General Mills, Inc.; Sophie Hummer, Brown-Forman Corporation

Discussion Panel Facilitator: Lori Rothman, Lori Rothman Consulting, LLC;

Discussants: Tom Carr, Carr Consulting; Bethia Margoshes, Margoshes Miller Consulting; Janet McLean, Diageo plc; Frank Rossi, PepsiCo

This workshop aims to explore the challenges faced by industry when selecting and applying discrimination testing tools, using real examples to illustrate the journeys taken, challenges addressed and solutions adopted. To encourage discussion and promote positive outcomes, this workshop will feature a 40-minute facilitated panel discussion involving the speakers and a number of invited discussants.

  • Journey to Tetrad: Tales from Industry—Jennifer Kamerud, General Mills
  • Business Risk Assessment from the Application of Discrimination Testing—Sophie Hummer, Brown-Forman
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