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Advertising Claims Support: Case Histories and Principles

Course Description: Knowing how to effectively support advertising claims is a critical need of many companies in categories with aggressive competitors.
In this 3.5-day course via Zoom, we present principles involved in testing product performance and surveys to assess advertising messages. We use NAD and litigated cases in concert with sensory and consumer science to show how to support advertising claims and address false claims/challenges made by competitors.
Instructors: Dr. Daniel Ennis, Dr. Benoit Rousseau, and William Russ
Invited Speakers (in alphabetical order):
• Lauren Aronson, Crowell & Moring
• Chris Cole, Crowell & Moring
• Risa Drexler, Unilever USA
• Kat Dunnigan, NAD
• Kathryn Farrara, Unilever USA
• Alex Kaplan, Oppenheim + Zebrak
• Cynthia Kinser, Formerly with the TN Attorney General
• David Mallen, Loeb & Loeb
• Kristin Marchesiello, Unilever USA
• La Toya Sutton, NAD
• Eric Unis, NAD

Register online at: https://www.ifpress.com/april-2021-program
Location: Live stream via Zoom
Date: 4/20/2021 - 4/23/2021
Sponsoring Organization: The Institute for Perception
Target Audience:
Cost: $1,175 USD
Further Information: A discount of $50 US will be offered to SSP members upon request. Please contact Susan Longest at mail@ifpress.com before registering.


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