SSP/ASTM Joint Workshop


Speaker: Judy Chung

ASTM-Chung.jpgJudy Chung earned her Ph.D. in Chemical Engineering at Purdue University. She started her career in R&D at Unilever, studying how various surfactants affected skin morphology. While working on new product development at Helene Curtis R&D, she became fascinated with the non-linear and sometimes non-obvious relationship between technical measurements and consumer perceptions. For the past 20 years, Judy has been at the Clorox Company, working in R&D and User Insights. She currently has the best job ever, as the CoE (Center of Expertise) for User Insights. Her favorite part of her job is solving the puzzle of how to test products and prototypes that most accurately reflect the consumer’s usage experience.

Clorox has been applying design-thinking principles in their innovation process for 10+ years. Judy will share key lessons learned when applying design-thinking principles along with a recent case study example – Burt’s Bees Lipstick – from developing a deep understanding of the Burt’s Bees consumer, synthesizing the empathy to what the consumer would want when shopping for and using lipstick, to the design of the final product. 

Judy Chung, User Insights