SSP/ASTM Joint Workshop
Speaker: Mark Capper, Founding Principal, Kompas Strategy
Mark was among the first “user centered” researchers focusing on customer experience for products, brands and experiences. Mark has over 20 years domestic and international experience conducting user research and developing design and experience strategy, both as a consultant and within leading organizations.
Mark founded Kompas Strategy in 2009 with the vision of helping organizations create more compelling and meaningful experiences by using user insight in a “design-thinking” process to craft and optimize strategy for brands, products and experiences. Clients include Johnson and Johnson, Colgate-Palmolive, PepsiCo, Xerox, Siemens, BMW, Mercedes-Benz, Bentley, Maserati, Lamborghini, Hyundai and others.
Prior to founding Kompas Strategy, Mark held senior level positions focusing on the use of user research as a tool to guide creative thinking. Mark was Senior Vice President at Added Value, Director of Strategy and Research for Herbst LaZar Bell, and Manager and Director of Research at Hauser. Mark has also worked on the client side at Herman Miller, Baxter Healthcare and 3M Health Care.
Mark received his MBA from University of Southern California, a Master of Science degree from the University of Michigan, and a Bachelor of Science from Michigan State University.
Mark has lectured and taught courses at a variety of institutions including the University of Southern California Marshall School of Business, Art Center College of Design, Northwestern University, UCLA Anderson School of Business, the UCLA Extension and Art Institute of Orange County.
Insights - Meaning - Desire