Thursday, September 18 — 8:00–8:45 a.m.
Presidio Ballroom
Curtis P. Haugtvedt, Ph.D., is a consumer psychologist, a past president of the Society for Consumer Psychology (American Psychological Association Div. 23) and co-editor of the Handbook of Consumer Psychology. He serves on the faculty of the Fisher College of Business at Ohio State University, Columbus, Ohio, U.S.A.
Consumer Psychology and The Senses
A growing body of research suggests that senses influence attitudes and attitudes influence the senses. This presentation will focus on the psychology of individual differences in product and brand experiences.
