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Display Title Context Matters! Discovering Consumer Insights Through
Sensory Webinar
Page Content The American Society of Brewing Chemist’s webinar on using sensory
to ensure more accurate consumer insights is free as a member of SSP! Understand
the impact of consumer response for products tested in full context and central
location tests, explore
the effect of testing core brands in branded or blinded sensory evaluation, and
gain knowledge of sensory best practices for including full context and
branding research design. This online webinar took place on Thursday, May 23
from 11:00 a.m.—12:00 p.m. Central. The link to the recording will be made available soon!
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