Context Matters! Discovering Consumer Insights Through Sensory Webinar 

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Join the American Society of Brewing Chemist’s webinar on using sensory to ensure more accurate consumer insights for free as a member of SSP! Understand the impact of consumer response for products tested in full context and central location tests, explore the effect of testing core brands in branded or blinded sensory evaluation, and gain knowledge of sensory best practices for including full context and branding research design. This online webinar takes place on Thursday, May 23 from 11:00 a.m.—12:00 p.m. Central. Register for free at: https://my.sensorysociety.org/Event.aspx?EventKey=W052319​