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The American Society of Brewing Chemist’s webinar on using sensory to ensure more accurate consumer insights is free as a member of SSP! Understand the impact of consumer response for products tested in full context and central location tests, explore the effect of testing core brands in branded or blinded sensory evaluation, and gain knowledge of sensory best practices for including full context and branding research design. This online webinar took place on Thursday, May 23 from 11:00 a.m.—12:00 p.m. Central. The link to the recording will be made available soon!