Continuing Education
Please note that The Society of Sensory Professionals provides information on upcoming conferences, symposia, and commericial courses for member
information purposes only, with no intention of recommending or endorsing anything listed.
Submissions to the CE area may be made by using either the conference
or course form.
Management / Leadership
June 2013
A Powerful Framework for Improve Sensory Measurement
In this 2-day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option.
Invited speakers include Bert Borggreve - Consumer Insight Manager of H.J. Heinz Continental Europe, Pieter Punter - co-owner and research director of OP&P Product Research, and Frank Rossi - Associate Director of Statistics, Kraft Foods.
Location: The Radisson BLU EU, Brussels, Belgium
From: June 10, 2013 to June 11, 2013
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €750; 50% discount applied to each additional registrant from the same company, Academic discount available
Further information: http://ifpress.com/short-courses/brussels-2013/
Drivers of Liking® and Emotion Mapping
In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. You will also be introduced to recently developed novel combinatorial tools, which can enhance the use of the TURF technique and guide the optimal selection of products for consumer category appraisals.
Invited speakers include Bert Borggreve - Consumer Insight Manager of H.J. Heinz Continental Europe, Pieter Punter - co-owner and research director of OP&P Product Research, and Frank Rossi - Associate Director of Statistics, Kraft Foods.
Location: The Radisson BLU EU, Brussels, Belgium
From: June 12, 2013 to June 14, 2013
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €950; 50% discount applied to each additional registration from the same company, Academic discount available
Further information: http://ifpress.com/short-courses/brussels-2013/
November 2013
Ad Claims: Strategic Development & Practical Application
Advertising claims influence consumers and are designed to have an effect on purchase
behavior. Knowing how to design, execute and interpret research in support of advertising
claims is essential to increase your chance of a successful claim while reducing the
chance of a challenged claim. This 2 ½ day course, taught by industry experts will guide
you through the process and support your creation of winning claims. The instructors
specifically joined in this program because of their passion for the subject and their
experience and depth of knowledge in developing claim strategies. Case studies will
provide added insight into claims defense. All participants will have the opportunity to
interact with the instructors and discuss issues/problems and solutions.
Location: Sensory Spectrum, 554 Central Avenue, New Providence, New Jersey, United States
From: November 11, 2013 to November 13, 2013
Offered by: Sensory Spectrum
Target audience: Beginner
Cost: $2,350 USD
Further information: See page 13 in the 2013 Course Booklet;
2013 Sensory Spectrum Course Booklet
