Continuing Education

June 2013

A Powerful Framework for Improve Sensory Measurement

In this 2-day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option. Invited speakers include Bert Borggreve - Consumer Insight Manager of H.J. Heinz Continental Europe, Pieter Punter - co-owner and research director of OP&P Product Research, and Frank Rossi - Associate Director of Statistics, Kraft Foods.

Location: The Radisson BLU EU, Brussels, Belgium
From: June 10, 2013 to June 11, 2013
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €750; 50% discount applied to each additional registrant from the same company, Academic discount available

Further information: http://ifpress.com/short-courses/brussels-2013/

Drivers of Liking® and Emotion Mapping

In this 2.5-day course, learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. You will also be introduced to recently developed novel combinatorial tools, which can enhance the use of the TURF technique and guide the optimal selection of products for consumer category appraisals. Invited speakers include Bert Borggreve - Consumer Insight Manager of H.J. Heinz Continental Europe, Pieter Punter - co-owner and research director of OP&P Product Research, and Frank Rossi - Associate Director of Statistics, Kraft Foods.

Location: The Radisson BLU EU, Brussels, Belgium
From: June 12, 2013 to June 14, 2013
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €950; 50% discount applied to each additional registration from the same company, Academic discount available

Further information: http://ifpress.com/short-courses/brussels-2013/