Continuing Education
Please note that The Society of Sensory Professionals provides information on upcoming conferences, symposia, and commericial courses for member
information purposes only, with no intention of recommending or endorsing anything listed.
Submissions to the CE area may be made by using either the conference
or course form.
Displaying:
Conferences and Seminars,
Courses and Workshops
February 2012
The Psychology of Consumer Preference, Liking and Emotion in Product Choice
The new 2-day course will examine the key questions in consumer science. The measures used for consumer preference, liking and emotion will be examined critically in terms of their psychology. What liking and emotions questions really tell us about predicting consumer behavior in the marketplace? What does the consumer’s brain do when answering liking, preference and emotion questions? How does it process the necessary information? How does knowledge of this allow us to design more meaningful test methods? Should some of the well-used traditional measures be quietly put to rest? Can we do better? What better methods are available? Can you get scaling data without scaling? Should emotions really be such a hot topic? What is the best approach to predicting consumer choice? What are the other guys doing? The course will present new ideas and will be interactive with illustrative examples.
Location: MEDIASITE 42, rue Legendre 75017 Paris, France
From: February 14, 2012 to February 15, 2012
Offered by: Dr. Hal MacFie Consulting
Target audience: Beginner
Cost: 1200 Euros; 25% discount for members of academia
Further information: http://www.halmacfie.com/pages/paris14feb2012.html
Hands on Sensory Statistics Course
This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.
Location: MEDIASITE 42, rue Legendre 75017 Paris, France
From: February 22, 2012 to February 24, 2012
Offered by: Dr. Hal MacFie Consulting
Target audience: Beginner
Cost: 2180 Euros; 25% discount for members of academia
Further information: http://www.halmacfie.com/pages/parisfeb2012.html
March 2012
Advertising Claims Support: Case Histories and Principles
Designed for attorneys, product developers, and advertising and marketing executives, this course provides an overview of the basic principles through case histories of what is required to support advertising claims. Offered over two days, the course covers National Advertising Division (NAD) cases on the first day and litigated cases on the second. The discussions will be led by experts in the design and interpretation of surveys and product tests designed to support product claims. Speakers represent expert opinion, internal and external legal opinion, the corporate scientific view and the NAD perspective. Dr. Daniel Ennis, who will give the expert witness perspective, will lead a team of experienced speakers: David Mallen, Annie Ugurlayan & Kathryn Ferrara – Attorneys from the NAD, Don Lofty - Internal Counsel for S.C. Johnson, Lawrence Weinstein – Litigation Partner of Proskauer Rose, and Christopher Cole – Litigation Partner of Manatt, Phelps & Phillips. This course is approximately 14 credits of continuing legal education.
Location: The Cloister in Sea Island, Georgia, United States
From: March 5, 2012 to March 6, 2012
Offered by: The Institute for Perception
Target audience: Intermediate
Cost: $1950; 50% discount applied to each additional registrant from the same company
Further information: http://ifpress.com/short-courses/
Design & Analysis of Sensory & Consumer Experiments
A three-day intensive and practical workshop that is designed to provide
participants with the fundamental concepts and the practical approaches
necessary to enable them to design, analyze, report and interpret results
from discrimination, descriptive and consumer experiments. Strategies
for investigating data relationships such as the links between consumer
language and descriptive/analytical product information also are
introduced. Examples based on actual studies are presented throughout
the course. Critical issues, potential problems and their solutions are
illustrated in multiple case studies, where participants are encouraged to
apply their knowledge through real-life examples.
Location: Sensory Spectrum, 554 Central Avenue, New Providence, New Jersey, United States
From: March 7, 2012 to March 9, 2012
Offered by: Sensory Spectrum
Target audience: Beginner
Cost: $2,250 USD
Further information: See page 7 in the 2012 Course Booklet;
http://www.sensoryspectrum.com/docs/SensorySpectrum2012CourseBooklet.pdf
Hands on Sensory Statistics Course
This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.
Location: Cliftons Training Facility, 108 Robinson Road, the Finexis Building, Singapore
From: March 13, 2012 to March 15, 2012
Offered by: Dr. Hal MacFie Consulting
Target audience: Beginner
Cost: $2500 USD; 25% discount for members of academia
Further information: http://www.halmacfie.com/pages/singapore13march2012.html
