Program

The conference program is shown below, and is also available as a PDF.

Wednesday, November 5, 2008 Time
Lunch (continues through keynote)12:00
Keynote - Sensory Science from the Ground Up12:20 - 12:30
Howard Schutz - University of California, Davis12:30 - 12:50
Bob Baron - Mars Snackfood US12:50 - 1:10
Nancy Eicher - Food Perspectives1:10 - 1:30
Summary by Edgar Chambers IV - KSU1:30 - 1:45
Break1:45 - 2:15
Panel Discussion - On being a Sensory Professional: moderator - Edgar Chambers IV
  • Lori Rothman - Kraft
  • Chris Findlay - Compusense
  • Tom Carr - Carr Consulting
  • Pieter Punter - OP&P Product Research BV
2:15 - 3:15
Break / Poster Session3:15 - 3:45
Town Hall Meeting - The State of the Sensory World: moderators - Clare Dus, P&G, and Bethia Margoshes, Sensory Spectrum3:45 - 5:00
Poster Session & Open Discussion on State of Sensory Science5:00 - 6:00
Thursday, November 6, 2008 Time
Designing the Successful Product
  • 8:00 - Bridging the Gap between R&D and Marketing: The Ideal Profile Method - Pieter Punter - OP&P Product Research
  • 8:30 - Assessment of Product-Concept Fit Using Free Association Profiling - Lori Kruse - Insights Now
  • 9:00 - Application of Belief Rule-Based Methodology to Map Consumer Preferences and Set Product Targets - Liam Chatton - Aromco, UK
8:00 - 9:30
Break & Poster Session9:30 - 10:30
Innovative Measurement and Analysis
  • 10:30 - A Comparison of Sorting and Nappe Analyses by Multidimensional Scaling and Multifactor Analysis - Harry Lawless - Cornell University
  • 11:00 - Application of Consumer Ideal Point Mapping to a 3-Factor Experimental Design and its Graphical Representation - J-F Meullenet - University of Arkansas
  • 11:30 - Using Orthonasal Aroma Evaluation to Predict Consumer Liking - Chris Simons - Givaudan
10:30 - 12:00
Lunch12:00 - 1:30
New Directions in Descriptive Analysis
  • 1:30 - The Sensobase Fairy Tale - Pascal Schlich - INRA, France
  • 2:00 - Describing Flavor Using Fewer and Simpler Terms: An Example with Cheese - Martin Talvera-Bianchi - Kansas State University
  • 2:30 - Intrinsic Motivation of Trained Panels - Veronika Jones - Fonterra, NZ and Candi Rathjen-Nowak, General Mills
1:30 - 3:00
Break & Poster Session3:00 - 4:00
Beyond Traditional Hedonic Assessments
  • 4:00 - Response Time: Does It add Information to Acceptance - Delores Chambers IV - Kansas State University
  • 4:30 - An Approach to Integrate Long Term Behavioral Measures to Identify Opportunities for New Products - Ratapol Teratanavat - Altria
  • 5:00 - Bridging Hedonic and Cognitive Performance in Food and Health and Beauty Aid (HBA) Products - Dulce Paredes - Avon Products
4:00 - 5:30
GALA DINNER7:00
Friday, November 7, 2008 Time
Mentoring, Training, and Networking
  • University Programs - Rebecca Bleibaum - Tragon
  • Courses, Consultants and Organizations - Alejandra Munoz - IRIS
  • Career Development / Mentoring - Shelly Melroe - General Mills
  • What we need to grow and develop - Gail Vance Civille - Sensory Spectrum
8:00 - 10:15
Break10:15 - 10:45
Importance of Sensory to the Business
Sharon Mitchell, R&D Senior President - Global Fabric Care, Procter & Gamble
10:45 - 11:30
Conference Closing