Program - Transforming Science to Strategy

The conference program is shown below, and is also available as a PDF. Additional details, such as invited speakers, will be available at a later date.

Wednesday, October 27, 2010     Time    
Lunch and networking12:00 - 1:15
Keynote Speakers
  • 1:15 - 1:45 From Mumbai To Milwaukee: How The Consumer Defines Your Success — Marcia Young - Vice President - Global Head Consumer Science, Cadbury Plc
  • 1:45 - 2:15 Jean-Xavier Guinard – Global Academic Perspective, Associate Vice Provost for International Programs and Professor, UC Davis
1:15 - 2:15
Networking Break — Exhibit Booths & Posters2:15 - 2:45
Interactive Group and Individual Professional Development Activities2:45 - 4:00
Wine, Beer, and Distilled Spirits Industry - Dedication to Morten Meilgaard
In honor of Morten Meilgaard, an early leader in the sensory field, topics will be presented on the role of Sensory Science in the Wine, Beer and Distilled Sprits Industry.
  • 4:00 - TBD
  • 4:30 - TBD
  • 5:00 - TBD
4:00 - 5:30
Social Networking & Sensory Tastings – Yountville Community Center, Heritage Room5:30 - 7:00
Thursday, October 28, 2010 Time
Continental Breakfast6:30 - 8:00
Exploratory, Front End of Innovation, & Rapid Methodology
The role of Sensory Science in the front end of innovation, from idea generation to prototype development, including: (1) new idea generation, (2) rapid response methods for moving from concept to in-market and (3) sensory methodologies for managing risk.
  • 8:00 - TBD
  • 8:30 - TBD
  • 9:00 - TBD
8:00 - 9:30
Beverage Break — Exhibit Booths & Posters9:30 - 10:30
Innovations in New Product Development, Product Improvements
How can Sensory Science facilitate new product development and product improvements? How can it be used for acquisitions, working with alternate suppliers, new technologies/enhancements or cost reduction/containment?
  • 10:30 - TBD
  • 11:00 - TBD
  • 11:30 - TBD
10:30 - 12:00
Lunch & Networking12:00 - 1:30
Marketplace Maintenance, Retail Audits, Marketing Mix
The role of Sensory Science in audits, plant scale up, product quality, product & process variability and in-market tracking
  • 1:30 - TBD
  • 2:00 - TBD
  • 2:30 - TBD
1:30 - 3:00
Beverage & Snack Break mdash; Exhibit Booths & Posters3:00 - 4:00
Sensory Science's Role in Transforming an Industry: "How has sensory transformed - opportunities for sensory to transform your industry?"
  • 4:00 - TBD
  • 4:30 - TBD
  • 5:00 - TBD
4:00 - 5:30
GALA DINNER — Culinary Institute of America at Greystone, St. Helena
CIA Bookstore to remain open; 10% discount for SSP attendees
7:00 - 9:30
Friday, October 29, 2010 Time
Continental Breakfast7:00 - 8:30
The Olive Oil Challenge - Sensory Science's Role in Transforming an Industry
  • 8:30 - Herbert Stone, PhD, Senior Advisor, Tragon Corporation
  • 9:00 - invited speaker
  • 9:30 - Tasting and Discussion - making the research come to life
8:30 - 10:00
Beverage Break — Review of professional development activities10:00 - 10:30
Professional Development & Academic/Business Partnering
  • 10:30 - Internships & MentoringDoug Holt, PhD, Dr Pepper Snapple Group, Chemistry and Sensory Science; Pam Hartwig, Nestlé Infant Nutrition, Sensory & Consumer Insights
  • 11:00 - Discussion of Professional Development Activities
10:30 - 11:30
"Transforming Science to Strategy" - Valerie Hall Anderson - Business Perspective - Director, Product Guidance and Innovation11:30 - 12:00
Conference Closing