Program
The conference program is shown below, and is also
available as a PDF.
| Wednesday, November 5, 2008 |
Time |
| Lunch (continues through keynote) | 12:00 |
| Keynote - Sensory Science from the Ground Up | 12:20 - 12:30 |
| Howard Schutz - University of California, Davis | 12:30 - 12:50 |
| Bob Baron - Mars Snackfood US | 12:50 - 1:10 |
| Nancy Eicher - Food Perspectives | 1:10 - 1:30 |
| Summary by Edgar Chambers IV - KSU | 1:30 - 1:45 |
| Break | 1:45 - 2:15 |
Panel Discussion - On being a Sensory Professional: moderator - Edgar Chambers IV
- Lori Rothman - Kraft
- Chris Findlay - Compusense
- Tom Carr - Carr Consulting
- Pieter Punter - OP&P Product Research BV
|
2:15 - 3:15 |
| Break / Poster Session | 3:15 - 3:45 |
| Town Hall Meeting - The State of the Sensory World: moderators - Clare Dus, P&G, and Bethia Margoshes, Sensory
Spectrum | 3:45 - 5:00 |
| Poster Session & Open Discussion on State of Sensory Science | 5:00 - 6:00 |
|
| Thursday, November 6, 2008 |
Time |
Designing the Successful Product
- 8:00 - Bridging the Gap between R&D and Marketing: The Ideal Profile Method - Pieter Punter - OP&P Product Research
- 8:30 - Assessment of Product-Concept Fit Using Free Association Profiling - Lori Kruse - Insights Now
- 9:00 - Application of Belief Rule-Based Methodology to Map Consumer Preferences and Set Product Targets - Liam Chatton -
Aromco, UK
|
8:00 - 9:30 |
| Break & Poster Session | 9:30 - 10:30 |
Innovative Measurement and Analysis
- 10:30 - A Comparison of Sorting and Nappe Analyses by Multidimensional Scaling and Multifactor Analysis - Harry Lawless -
Cornell University
- 11:00 - Application of Consumer Ideal Point Mapping to a 3-Factor Experimental Design and its Graphical Representation - J-F
Meullenet - University of Arkansas
- 11:30 - Using Orthonasal Aroma Evaluation to Predict Consumer Liking - Chris Simons - Givaudan
|
10:30 - 12:00 |
| Lunch | 12:00 - 1:30 |
New Directions in Descriptive Analysis
- 1:30 - The Sensobase Fairy Tale - Pascal Schlich - INRA, France
- 2:00 - Describing Flavor Using Fewer and Simpler Terms: An Example with Cheese - Martin Talvera-Bianchi - Kansas State
University
- 2:30 - Intrinsic Motivation of Trained Panels - Veronika Jones - Fonterra, NZ and Candi Rathjen-Nowak, General Mills
|
1:30 - 3:00 |
| Break & Poster Session | 3:00 - 4:00 |
Beyond Traditional Hedonic Assessments
- 4:00 - Response Time: Does It add Information to Acceptance - Delores Chambers IV - Kansas State University
- 4:30 - An Approach to Integrate Long Term Behavioral Measures to Identify Opportunities for New Products - Ratapol Teratanavat
- Altria
- 5:00 - Bridging Hedonic and Cognitive Performance in Food and Health and Beauty Aid (HBA) Products - Dulce Paredes - Avon
Products
| 4:00 - 5:30 |
| GALA DINNER | 7:00 |
| Friday, November 7, 2008 |
Time |
Mentoring, Training, and Networking
- University Programs - Rebecca Bleibaum - Tragon
- Courses, Consultants and Organizations - Alejandra Munoz - IRIS
- Career Development / Mentoring - Shelly Melroe - General Mills
- What we need to grow and develop - Gail Vance Civille - Sensory Spectrum
|
8:00 - 10:15 |
| Break | 10:15 - 10:45 |
Importance of Sensory to the Business
Sharon Mitchell, R&D Senior President - Global Fabric Care, Procter &
Gamble | 10:45 - 11:30 |
| Conference Closing |
